3 Tips for Improving Your Cart
Create a great checkout experience by enhancing your shopping cart.
1. Provide clear & correct shipping information
To avoid the headaches caused by customer complaints, credit card chargebacks, etc.. make sure your customer understands what shipping options they’re able to choose from, and the approximate time in transit they can expect once their package is handed over from your warehouse to the carrier.
In order for you to provide accurate shipping options, you must ensure that your customer entered their shipping address correctly.
While there are many apps for address verification out there, a popular choice amongst e-commerce brands is a 3rd party plug-in called Address Validator available on Shopify’s app store.
It’s primary feature, address validation, helps the entire supply chain run smoothly and reduces customer service issues, and delayed orders. And after adding this plug-in, whenever your customer enters an errant shipping address, they’ll get a gentle nudge & suggested updated shipping address. Address Validator also recommends an address correction if the customer forgets their unit # or postal code, the most frequent snafu.
2. Offer a variety of single-use and Pay-Over-Time payment options
Merchants can offer a variety of payment options to their customers during checkout. These include single use options, like a credit/debit card, or P.O.T. (pay over time) like Affirm.
Single-use options include: standard credit/debit cards (Visa, Mastercard, American Express, and Discover), Apple Pay, Google Pay, Amazon Pay, and more.
Pay Over Time options include: Affirm or Afterpay.
In addition, merchants can offer branded gift cards which are redeemable to their store only.
Lastly, some e-commerce platforms might offer their own payment solution. For example, Shopify’s “Shop Pay” allows end-customers the option to link an alternative payment method for a single-use transaction or if eligible, also the functionality that allows some customers to pay over a certain period of time.
3. Upsell!
“Upselling” is a direct customer-facing sales technique used to increase the value of a customer's shopping cart by suggesting lower, similar or higher-priced items related to the items they are already purchasing.
Traditionally, if a customer is purchasing a pair of shoes, a traditional salesperson may suggest a matching belt or a pair of socks to go with the shoes. By upselling, the customer is more likely to purchase additional items, thus increasing the value of their shopping cart.
Nowadays, e-commerce brands use a variety of upselling tools (like ONE), all without the need of a physical salesperson facilitating every single transaction. In order to help to build customer loyalty by providing additional value, brands can create repeat customers while also offering a better overall shopping experience.
There’s much more…
Creating a straightforward & simple checkout experience instills confidence with your customer. And while a lot can go wrong after a customer clicks BUY, a lot can go right if your brand has strategically selected trustworthy partners.
For over 2+ decades, brands choose Ramp as their reliable supply chain partner to fulfill customer orders with care & consistency. If you’re looking to ramp up your brand, please consider joining our waitlist today.
Whether you’re looking to provide an even better overall customer experience for your e-commerce store or you’re simply looking to prepare for massive growth and need to tighten up your supply chain, don’t let another day pass by without taking action.
Ready to get started? Get connected with one of Ramp’s logistics experts today.